Concrete Coatings Website Design for Herd Coatings
you built it, the Herd protects it
Concrete coatings website design built for a brand-new launch
A brand-new Houston concrete coatings company with a distinctive brand, a better product, and a lifetime warranty. The site was built to match. It started converting from day one.
the problem
Herd Coatings launched with premium products, sharp branding, and a service area covering most of the Houston metro. What they didn't have yet was a home base online. In other words, everything was ready except the front door. So the concrete coatings website design had to introduce a new business. It also had to start pulling in real leads before the ink dried on the logo.
Key Considerations
A launch site that closes
A brand-new business doesn't have word-of-mouth to lean on. So the site had to sell the product, the warranty, and the crew from the first scroll.
Seven services, one clear story
Garage floors, driveways, patios, pool decks, and more all had to feel like part of the same offer. In short, every surface needed its own page without breaking the whole.
Built for the Houston homeowner's search
Houston homeowners search by suburb, by surface, and by product type. So the site had to speak the same language buyers use when they're ready to buy.
The Process
Custom development. Smart architecture. Copy that closes.
Skills Used
Web Design | Development | Copywriting | Content Strategy | UX Design | Mobile Optimization | SEO | Site Architecture | Hosting & Maintenance
where the work proves itself
A launch site that paid for itself
Every brand-new business needs one thing from a website: leads. Herd Coatings got them fast, and the site earned its keep before the launch was old news.
the proof
The concrete coatings website design started converting qualified leads out of the gate. As a result, the site paid for itself in short order. Ultimately, Herd now has a digital front door that keeps the crew booked and the calendar full.
Key Takeaways
Qualified leads from day one
The site started pulling in real quote requests before the brand had any word-of-mouth to lean on. So the crew stayed booked from the first month forward.
Every service, its own runway
Individual pages for garage, driveway, patio, pool deck, shop, and commercial each rank on their own merit. In short, Houston homeowners find Herd for the exact job they're planning.
The site paid for itself
Qualified leads closed fast enough to cover the build. Everything the site brings in from here forward is upside for the business.
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